Happy (anti) Lover's day

I'm surprised by how many people are bitter about being single on Valentine's Day. As an almost married person I passed February 14 with no special dinners, no flowers, no gifts, no cards... It was just another normal day to me. Like last year's post, I find Feb 14 to be too commercialized. Today I saw two men dressed in white with angel wings, selling red roses to anyone who wanted them. It was mostly single women who bought those roses as a way to make themselves feel better. Shouldn't Valentine's Day boost your morale rather than make it plummet into bitter sorrowness??